Sales Management
Sales Management is the discipline of maximizing the benefits a company and its customer receive from the efforts of its sales force. It is also the attainment of sales force goals in a effective and efficient manner through planning, staffing, training, directing, and evaluating organizational resources. And every business has some goals to achieve.
The typical sales management goals are
Sales Management Of Head & Shoulders
By the end of 2000 Head & Shoulders started to loose its market share due to the launch of All Clear. Then Head & Shoulders came up with its new strategies in order to regain the market share, to increase its sales and to fight back the competition. Head & Shoulders maintain its quality with consistent improvement, it came up with new varieties according to the market needs, promotion in rural area and semi urban area, came up with special offers and discounts to consumers as well as to the distributors, also used innovative means of promotion like forming a special association or group. These methods helped Head & Shoulder trigger their sales and promotions.
Sales Management is the discipline of maximizing the benefits a company and its customer receive from the efforts of its sales force. It is also the attainment of sales force goals in a effective and efficient manner through planning, staffing, training, directing, and evaluating organizational resources. And every business has some goals to achieve.
The typical sales management goals are
- Profitability
- Sales volume
- Market share
- Growth
- Corporate image\
- Planning
- Co-ordination/ Recruiting/ Training
- Controlling
- Evaluating
- Effectiveness
- Motivating
Sales Management Of Head & Shoulders
By the end of 2000 Head & Shoulders started to loose its market share due to the launch of All Clear. Then Head & Shoulders came up with its new strategies in order to regain the market share, to increase its sales and to fight back the competition. Head & Shoulders maintain its quality with consistent improvement, it came up with new varieties according to the market needs, promotion in rural area and semi urban area, came up with special offers and discounts to consumers as well as to the distributors, also used innovative means of promotion like forming a special association or group. These methods helped Head & Shoulder trigger their sales and promotions.
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