Customer value

Customer value is meeting the customer demands and requirements to deliver the quality product and services so as to give the customers variety, quality and value for money.

Value for customer

Head & Shoulder is a well known brand in the anti dandruff shampoo market with 20% market share. It has been providing its customer with product of range that suits hair and scalp need. Head & Shoulders grew in the market by understanding the problems and requirements of the consumer

The benefits that customers will acquire from a product is also of great importance

•     Popularity of the endorsers
• Credibility of the manufacturing company
•   Brand name
• Price (cost effectiveness)
• Packaging
•   Product awareness
•  Dandruff elimination
•  Revitalize scalp
•   Remove itching scalp
•   Stop root cause of dandruff
• Stop dandruff from coming back
•        Cool and refreshes the scalp    
• Healthy hair & scalp
•     Remove flakes
•  Control oiliness
•     Relieves irritation
• Provide the customer variety of shampoos- different scents
•    Available in different size and prices.

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  With all these things to offer, Head & Shoulders still have tough competition to fight. Some of its key competitors are Clean N Clear, Palmolive, Vaseline, Sunsilk, Pantene, L’oreal etc.
  Other anti dandruff shampoo mainly focused on improving hair conditions like silky smooth, soft & manageable hair, to moisturize dry and frizzy hair, address hair fall, add volume etc. whereas Head & Shoulders studied the market, understands consumer requirement by taking polls, surveys and interviews to get loyal and satisfied customers